About Ehime prefecture

Ehime Prefecture is in Shikoku, an island located Southwest of Japan's main island of Honshu. It is blessed with incredible natural beauty, clear waters and rich cultural heritage. It is located near the popular cities of Osaka, Hiroshima, Kyoto, Beppu and faces the Seto Inland Sea which has mild to warm weather all year round. Amongst its most popular attractions in Ehime Prefecture include Dogo Onsen, Shimanami Kaido, Nanyo (Retro townscape) and 'Tai' (Sea Bream).

There are approximately 40 varieties of citrus fruits grown locally in Ehime, and Ehime stands as one of the largest production of citrus fruits in Japan. Ehime oranges are famous for its high natural sugar content with well-ballanced acidity. From November to December, it is the best season for the Unshu orange which has a great reputation of being a premium fruit. It is believed that the sun rays from the sea which reflect to the sloping hills are what makes this orange exquisite. Besides its natural environment, the quality and safety of these oranges are taken into account. The Unshu orange has won the double star award at the Vegetable Sommelier Summit held by Japan Vegetable Sommelier Association.

Ehime Prefecture surrounded by the sea has rich natural beauty and offers a variety of local products such as premium orange juice, dried shiitake mushrooms, Ehime jellies, miso paste, and Ichiroku Taruto. These products will be available at Isetan KLCC from 24 Nov 2017 - 30 Nov 2017 at the Ehime Fair 2017. Have a taste of Ehime right here in Malaysia.

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Ehime Products

Unshu Mikan

Mandarin Orange

Fusen Mikan Jelly

Orange Jelly in a balloon

Onshitsu Mikan Juice

Premium Orange Juice

Marugoto Mikan Jelly

Whole Mandarin Orange Jelly

Takao Sake

Japanese Sake

Ichiroku Taruto

Japanese Sweets


Dried Mushrooms

Hizuo Miso

Fermented Bean Paste (barley)


Getting to EHIME

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Ehime Prefecture

Know more about Ehime Prefecture here